Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site itself is genuinely well built, 40 pages, real product photography, a real customer testimonial video, nothing broken. The problem is what those pages are aimed at. Every one of your top-performing searches is smart home security, alarms or cameras. Only two of your 158 tracked searches mention solar, and neither has ever brought in a visitor. It's all detailed below, with what to do about each one.
Your site ranks for 158 searches in Ireland. Every meaningful one of them, in the table below, is about smart home security. The solar side of the business shows up exactly twice, both on page three.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| smart home ireland | 210 | Your strongest ranking, from the smart-home page. | 2nd |
| smart lock front door | 170 | From your smart locks page. | 4th |
| smart home | 320 | From a blog post explaining smart home automation. | 5th |
| monitored house alarms ireland | 260 | From the homepage. | 8th |
| security cameras | 2.9K | Your biggest-volume search, from the camera page. | 16th |
| solar panel quotation | 170 | The only meaningful solar search you rank for. | 27th |
| solar panel quotes | 140 | The other one. | 29th |
Nothing here is a failing site. It's a site that has built a real identity around smart home security and never carried that same effort over to solar. The one page you have built for solar, a free quote page, ranks nowhere near the top three pages where your smart-home content already sits.
None of this is a design problem. The site is well built and clearly well maintained on the smart-home side. Solar simply hasn't had the same attention: no page in the main navigation, no listing text, and nothing pointing search traffic toward it.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that gives solar its own real chance to rank.
310 searches every month, between "solar panel quotation" and "solar panel quotes."
0 visits currently arrive from either of them.
2 of your 158 tracked searches mention solar at all.
That gap isn't traffic you've lost, it's a side of the business that hasn't been aimed at Google the way the smart-home side has. You already know how to build a page that ranks, the smart-lock and smart-home pages prove it. The same approach, applied once to solar, gives you a second real channel instead of one. You know your close rate on a solar enquiry versus a security one. That's the sum worth doing on your side.
Your total keyword count fell 3.1% in the past month. Whatever ground the site holds is shrinking slightly, not growing, and none of it was solar to begin with.